“I needed to fundamentally change my life,” Zbar proclaims in Sun Basket promotional videos. Zbar saw this moment as an opportunity to not just turn his personal health around, but to build a business out of it. Throughout his time serving as CEO of these companies, Zbar gained 50 pounds and began to worry about his health. Zbar had been an active person for most of his adult life, but along with the hours required to steer budding tech companies came a deterioration of his eating habits. After the sale, Zbar began raising seed funding for a same-day, artisanal wine and cheese delivery company called Lasso.Īdam Zbar co-founded Sun Basket after deciding he needed to turn his own eating habits around. He sold both companies to Youtube’s founders for an undisclosed amount. TechCrunch called it “ Twitter with pictures and video.” After four years at Zannel, Zbar and his partner Braxton Woodham created Tap11, an analytics platform that measured the impact of social media campaigns on Twitter ( TWTR) and Facebook ( FB).
That startup was Zannel, an early microblogging site.
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He later returned to the business world to work a series of managerial roles at internet companies before launching his first start-up in 2006. Zbar began his management career after graduating from Pomona College when he took a job at McKinsey’s LA office, where he spent two years crunching Excel spreadsheets before leaving for a stint in filmmaking. He is the son of a doctor and a psychologist his father a leading oncologist at the National Institutes of Health and his mother a practitioner of Freud’s psychoanalytic technique. change my life’Īdam Zbar (pronounced ZUH-bar) is a tall, slim, 49-year-old man with hair that is just starting to grey. But the failures of predecessors, stiff competition, and persistent problems at the core of the business model only make Zbar’s path to success all the more complicated. If Zbar and his team can reinvent one of the most basic elements of modern life, the way we cook dinner, countless restaurants, grocers, farmers, and consumers could see their day-to-day lives radically changed. What is there to be gained, how likely is success, and who might profit from this $100 million endeavor? The global food supply chain has largely avoided disruption until this moment, in no small part due to the efforts of legacy conglomerates that benefit from the status quo. This is the story of how and why Adam Zbar, Sun Basket’s CEO and co-founder, has built a company to compete in the cacophony that is meal delivery in the age of Amazon ( AMZN). Graphic Credit: David Foster/Yahoo Finance Suddenly, a wall of earth materializes, and three 50-foot rectangular openings chiseled directly into the rock-face offer a glimpse of the vast network of tunnels that makeup “Rock City.” It's not the only cave storage facility along the Mississippi river but it is among the largest. White mist rising off snow in the cornfields obscures the view of the cave until we are directly in front of it. For the past year, the company has been using the cave to pack thousands of kits with ice packs and with portioned, perishable ingredients to subscribers across the region.Ĭarlos Bradley, Sun Basket’s director of talent and culture, drives with me over the Mississippi River into Illinois to tour the facility. Natural refrigeration and insulation from the thick limestone walls make it a perfect home for Sun Basket’s new Midwest distribution hub. It’s quite a spectacle - a Silicon Valley tech venture mailing boxes of food from the belly of a cave in rural Illinois. It is one of the most quickly growing companies in a fledgling industry: meal kits. Sun Basket employs 1,700 workers across its corporate office and three distribution facilities. Today, the village’s largest employer is one of Koppeis’s tenants. Then-State Senator Dave Luechtefeld approached Joe Koppeis, a local businessman, requesting help developing the new plot of land, “New Valmeyer.” In doing so, Koppeis secured two consecutive 99-year leases to manage the 6 million square feet of limestone caves underneath the village. In the aftermath, residents relocated to a higher elevation on top of a nearby bluff. When the Mississippi River flooded in 1993, the thousand-person village of Valmeyer, Illinois, was swamped. The meal kit industry has yet to be profitable.
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